Bandeja Sports Camp · Google Ads Performance

Costa del Sol Padel Camp
April – May 2026

Where the budget went across three campaigns — padel camp prospecting, retargeting, and the new Benalmádena villa campaign.

€586.22
Total ad spend
1,102
Total clicks
€0.53
Avg. cost per click
01 / CAMPAIGNS

Three campaigns this period

Padel Search brings in new prospects across six language markets; Retargeting keeps past visitors warm; the Villa campaign is a new test, now paused.
Search · Prospecting, 6 language ad groups
Search_padel_camp_malaga_area_EU
Cost€335.99
Impressions10,681
Clicks613
Interaction rate5.74%
Avg. CPC€0.55
⚠ Google diagnostic: "Limited by budget; missing enough relevant keywords."
Display · 60-day retention window
Retargeting_padel_camp
Cost€175.07
Impressions25,413
Clicks420
Interaction rate1.65%
Avg. CPC€0.42
⚠ Google diagnostic: "Limited by budget."
Search · Benalmádena villa, 3 ad groupsPaused
Search_villa_montaña
Cost€74.04
Impressions1,033
Clicks66
Interaction rate6.39%
Avg. CPC€1.12
New this period — promoting the client's own villa in Benalmádena. Currently paused; one ad group ("Villa + Activities") never got impressions before pausing.
02 / SPEND ALLOCATION

Where the money went

All 9 ad groups across the three campaigns, ranked by spend.

This period covers spend allocation only. A good number of enquiries this period came in directly over WhatsApp rather than the web form, so they can't be reliably tied back to a specific campaign or ad group — lead and cost-per-lead figures will follow separately once that's resolved.

Rank Ad group Campaign Spend share Cost Clicks CTR
1 ENPadel Camp EN Search — Padel EU
€232.77 385 5.68%
2 Ad group 1 Retargeting (Display)
€175.07 420 1.65%
3 FRPadel Camp FR Search — Padel EU
€60.25 133 6.48%
4 Luxury Stay Search — Villa (paused)
€48.35 40 7.09%
5 Villa Rental — Multi Language Search — Villa (paused)
€25.69 26 5.54%
6 NLPadel Camp NL Search — Padel EU
€16.01 34 5.84%
7 SEPadel Camp SE Search — Padel EU
€11.62 27 4.66%
8 DEPadel Camp DE Search — Padel EU
€9.62 22 5.05%
9 DNKPadel Camp DNK Search — Padel EU
€5.72 12 4.80%
— Villa + Activities Search — Villa (paused)
€0.00 0 —
English carries almost 40% of all account spend on its own — nearly double the next biggest line item. The villa campaign's two active ad groups (€74.04 combined).