Prospecting and retargeting spend across the Málaga area, measured against real enquiries collected off-platform.
| Rank | Ad group | Spend share | Cost | CTR | Leads | Est. CPL |
|---|---|---|---|---|---|---|
| 1 | DEGerman | €14.15 | 4.61% | 3 confirmed | €4.72 | |
| 2 | NLDutch | €15.94 | 6.59% | 2 confirmed +1 possible | €7.97 (€5.31 w/ possible) | |
| 3 | FRFrench | €33.25 | 5.98% | 1 confirmed +1 possible | €33.25 (€16.63 w/ possible) | |
| 4 | ENEnglish | €88.02 | 4.86% | 2 confirmed +1 possible | €44.01 (€29.34 w/ possible) | |
| 5 | DNKDanish | €6.62 | 5.50% | None identified | — | |
| 6 | SESwedish | €7.01 | 6.67% | None identified | — |
| Name | Hyp. market | Group | Trip length | Accommodation | Level | Target period |
|---|---|---|---|---|---|---|
| Domenico Raffrenato | DE — high | 5–6 | 7d / 6n | Hotel Benalmádena | Intermediate | Jul 2027 |
| Evelien Berkhout | NL — high | 2 | 6d / 5n | Aparthotel | Intermediate | Sep 2026 |
| Mohamad Abid EL Farikh | FR — possible | 3–4 | 4d / 3n | Private villa | Intermediate | Sep 2026 |
| David Wendel | DE — high | 3–4 | 5d / 4n | Aparthotel | Intermediate | Oct 5–9, 2026 |
| Rudi Wiesenbach | DE — high | 2 | 6d / 5n | Hotel Benalmádena | Intermediate | Sep 2026 |
| Richard Veltkamp | NL — high | 5–6 | 5d / 4n | Private villa | Mixed | Oct 7–11, 2026 |
| Michael Hoban | EN — possible | 2 | 3d / 2n | Hotel Benalmádena | Intermediate | Sep 2026 |
| Victor-jan De Keyser | NL — possible | 5–6 | 5d / 4n | Hotel Benalmádena | Intermediate | Oct 7–11, 2026 |
| Coline Schepkens | FR — high | 2 | 5d / 4n | Hotel Benalmádena | Advanced | Apr 2027 |
| Andy Murray | EN — high | 3 (1 adult + 2 juniors) | Not specified | Hotel Benalmádena | Beginner | Jul 2026 |
| Bhav Chande | EN — high | 2 | 4d / 3n | Hotel Benalmádena | Intermediate | Jul 6–9, 2026 |